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CultureMediaNewsOvertourismScotlandTelevision industryTelevision&radioThe TraitorsUK news

Scottish screen sector boom brings questions over jobs and overtourism

By Hunt Fetch
30.09.2026 1 Min Read
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The Traitors and big film shoots help boost economy but some highlight lack of opportunities for local talent

Scotland’s striking Ardross Castle, the oldest star of The Celebrity Traitors, which kicks off on Thursday night, is just one of the stops on the Scottish tourist board’s “screen tourism” trail. From Outlander and The Odyssey filming in the Highlands and islands, to Glasgow city centre standing in for New York and Gotham City in the latest instalments of Indiana Jones and Batman respectively, film and TV is increasingly big business in Scotland.

The country’s screen sector, growing year on year, is projected to be worth £1bn to the economy by 2030. But while some have celebrated the upsides of a booming production sector, others highlight a lack of opportunities for Scottish talent and the challenges of excessive tourism in areas featured on screen.

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Hunt Fetch

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