Firefox Tries to Bring Back the Internet’s ‘Good Old Days’

Mozilla launched a new ad campaign for Firefox that leverages early internet nostalgia in a bid to win back users who switched browsers. “Today’s internet tracks you, interrupts you, and asks for permissions it already took. But it wasn’t always that way, and it’s not how it’s supposed to work,” writes Mozilla CEO Anthony Enzor-DeMeo in a post on LinkedIn. “It’s how a few companies decided it should work, because it pays.”

“We’re making a different bet at Firefox. Remember us? Well, we’re still here, and we don’t think the internet should be like this…” The ad features viral internet stars from yesteryear, including Tay Zonday of “Chocolate Rain” fame, Gary Brolsma of “Numa Numa”, Noah Ritter, better known as the “Apparently Kid”, and Laina Morris, the face of the “Overly Attached Girlfriend” meme, among others.

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