Digger may lose $150m after Tom Cruise film bombs at the box office
Alejandro G Iñárritu’s critically panned satire took just $20m globally in its opening weekend, against a reported $150m production budget and $100m marketing spendDigger has flopped in its opening weekend with a $20m global box office, handing Tom…
Don’t hate the movie, hate the critic! Digger’s new PR push is a risky bet for film that was never meant to be divisive
‘SAME FILM – DIFFERENT TRUTH’ is the marketing solution for the film’s poor reception by critics. Or, as Cruise says in the ad, ‘Fuck those people!’ ‘You know what? Fuck those people!” The speaker is Tom Cruise in his serious-fatsuit role of Digger, in…
Digger review – Tom Cruise’s loudmouth oil tycoon goes hard in Alejandro G Iñárritu’s eco-satire
One man’s irresponsible drilling causes a global crisis in Iñárritu’s exasperatingly laborious, self-congratulatory filmA new movie from the Oscar-winning Mexican director Alejandro González Iñárritu is always an event. So it’s disconcerting to discover…