Price hikes, ads and lower quality: has ‘streamflation’ ruined the TV experience?
US consumers are starting to opt out of the streaming world as several services raise prices without offering many perks
It may not be quite as politically buzzy as the price of gasoline or eggs, but another household expense is going up for millions of people. Disney has brought the price-gouging experience of its theme park home again by raising the prices of most iterations and bundles of its Disney+ and Hulu streaming services. Whether you pay to watch them with or without ads, separately or bundled together, you’re probably getting a price hike of a couple of bucks per month. The few bundles that will remain the same price feature ad-supported versions of both services (plus ESPN). Don’t worry, though; paying extra to avoid the ad-supported versions of those services won’t mean that you’re missing out on some cross-promotional opportunities. Disney’s terms of service note that they reserve the right to insert ads before and after programming on whatever subscription tier they want, regardless of what you’re paying for. True magic!
This particular magic isn’t reserved for Disney, though. Price hikes among streaming services have become so common that The Verge has a dedicated page aggregating the news of them, which tends to arrive every few months. Apple, apparently high on Emmy fumes, has raised its prices four times in four years, keeping pace with many of its competitors despite a vastly smaller dedicated catalog. Depending on which version of Peacock subscribers use, they’ve seen their bills padded by five or six dollars a month just since the summer of 2025, including another increase last month. Netflix, meanwhile, hasn’t gone up since March 2026. That’s not a reprieve; that’s a sign another hike must be around the corner.
