Reddit Is Turning User Conversations Into AI-Powered Product Reviews
Reddit is rolling out an AI-powered shopping feature called “Reddit Reviews” that summarizes user conversations about products and turns them into dedicated reviews. TechCrunch reports: Reddit’s announcement points to its rules and its latest measures to combat automated abuse and spam, as well as its practice involving community moderators, as tools it will use to keep the reviews on the site legit. The Reddit Reviews feature itself taps into AI to organize the conversations people are having where they describe their product experiences. These posts will often see users discussing how a product works for them, or why it fails, or what the trade-offs are that someone should consider before buying.
The company has been testing the product reviews feature since February, initially with U.S. users in areas like Electronics, Video Games, and Health & Beauty products. In September, Reddit expanded the test to include the Home & Garden and Fashion & Apparel categories as well. Now, the company says Reddit Reviews is rolling out to all U.S. users on iOS, Android, and web, with an initial selection focused on around 10,000 products. Over time, it will roll out to more categories and expand beyond the U.S.
To use the feature, Reddit users can search for a product or category in the app’s search bar or click on a highlighted product name they see in someone’s comment. From there, the user is taken to a screen where important conversations are summarized under a “what people are saying” heading. This will also include a visual breakdown that shows how many of those comments are positive, negative, or mixed, and what sort of things people said they liked or disliked about the item.
Read more of this story at Slashdot.
