The west has a blinkered view of African music – and it’s hurting the whole continent’s culture
The term Afrobeats is applied to all sorts of genres, flattening them into one. Artists, media and the music industry must do better at showing off the richness of African pop
In 2024, South African pop star Tyla won the best Afrobeats award at the MTV VMAs. Beaming in a yellow dress, she began her acceptance speech in a celebratory tone. “This is such a big moment for African music. The global impact of Water,” – her hit single – “proves that African music can be pop music.” But as the audience’s cheers swelled, she became more sombre, describing the moment as bittersweet. “There’s a tendency to group all African music as Afrobeats,” she continued. “Even though Afrobeats has opened so many doors for us, African music is so diverse. I come from South Africa, I represent amapiano”, referring to the country’s rolling, sensual dance subgenre. Her passionate entreaty notwithstanding, months later she’d reprise her win in the Afrobeats category of the American Music Awards.
Tyla is hardly the only African artist to rail against the Afrobeats tag. Tems has spurned the term, describing her music as a cocktail of “Afro, R&B, soul and alternative elements”. Likewise, Burna Boy prefers to call his music Afrofusion, a fitting characterisation of the smorgasbord of sounds that converge in his music. Wizkid, Ckay, King Promise and Davido have also chafed at the term Afrobeats, yet it persists and holds back African music.
