OpenAI Says ChatGPT Is Catching Up to Google In Search

Adam Fry, OpenAI’s consumer product lead for ChatGPT, says the number of searches performed through ChatGPT has grown to roughly 20% of Google’s search volume. The company defines a search as a ChatGPT query that triggers a web search, suggesting the chatbot is becoming an increasingly significant competitor to traditional search engines. The Verge reports: Having one-fifth as many searches as Google is still a long way from overtaking it, but for comparison, Microsoft CEO Satya Nadella said during Google’s 2023 antitrust trial that Bing had about 3 percent of the search engine market share after trying for more than a decade. During the trial, Google described AI as a potential disruptor, arguing ChatGPT was poised to seriously compete with it — now, OpenAI seems to agree. (OpenAI likely uses Microsoft Bing for a significant part of its searches, along with its in-house search index, although there is still some speculation that it routes some queries through Google.) As for ads, which OpenAI started testing earlier this year, Fry said they haven’t produced a lasting backlash. “Ads have not negatively impacted the product or the usage of the product,” he said, adding that “most people do not seem to mind ads in the product.”

Last month, OpenAI announced plans to introduce images of sponsored products and services in ChatGPT.

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